Conference Profile and Objectives

The role of modern technology is increasing day by day. The world of customer experience is changing! Emerging technology, changing consumer needs and effective use of customer data are critical elements to ensuring the Customer Care Strategy is as powerful as possible in a competitive and digital landscape. The GCC region is moving away from traditional customer service towards a landscape of digital communication, self-service and artificial intelligence.

Based on the vision of developing the competitive services of call centres in the GCC countries and within the framework of supporting the pillars of customer care excellence and raise customer service standards to ensure high turnout rates, which reflects positively on the level of customer satisfaction.

Datamatix in partnership with its regional and international partners presents, “20th Customer Care Excellence and Happiness Debate Conference”, which comes within the framework of building an integrated system that looks forward to future services to enrich the experiences of the customers, in accordance with modern business models and technologies in the era of globalization and developing qualitative tracks aimed at promoting the best practices in the fields of customer care whilst highlighting innovative solutions that contribute to the development of competitive and economic advantages through advanced visions of government call centres and self service centres with the integration of advanced technologies of strategic importance, such as artificial intelligence, Internet of Things and Block chain technology.

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