Datamatix announces the start of preparations forGCC’s most awaited 15thGCC Smart Government and City Customer Care Excellence Conferenceto be held at the Burj Al Arab Hotel in Dubai, from February 2 to 3, 2016. The Conference is an annually much acclaimed, result oriented, practical platform for discussions and best practices presentations centering  the latest strategies in customer care excellence, and ways to improve the system of institutional performance, and customer relations management, for bringing in competitive and economic advantage to the region.

The event expects, as with its previous years, a regional and international participation of customer services decisionmakers, leaders, and senior executives, with the focus firmly placed on the strategic role of various governmental bodies and private authorities in the development of a smart society, achievement of community participation, creation of effective mechanisms in increasingpublic sector competitiveness,  and restructuring of customer service systems  infused with a strategic vision for the implementation of corporate objectives in tune with the requirements of the IT revolution.

Mr. Ali Al Kamali, the Managing Director of Datamatix Consulting pointed out that the Event would stage a one of its kind global best practices sharing session from Asia and the European Union, centering customer care excellence simplification strategies and framework, smart shared services, total people involvement, strategic framework for developing the eCitizen, developing a marketing strategy for Government eServices and setting the measurement criteria and benchmarking for evaluating eServices.

Mr. Kamali also explained how organizations worldwide, to emerge successful and stay competitive in a global economy, are depending more and more on customer care excellence service centers, strategically created and maintained to catalyze an increased productivity and improved performance, along with identifying proven initiatives to lower costs and developing innovative avenues for value addition. This accelerated focus on Customer Service Centers thus brings them under constant and exacting pressure, to cater to the increasing demands of delivering services meeting the required quality standards, simultaneously with inducing a value addition much beyond cost reduction. To effectively uncover additional value building opportunities, there is an incessant need to make Shared Services Centers more relevant to the business and resolutely bound to the corporate goals, whereby it consciously distances itself from mere transaction processing, and moves on to play an integral role in hastening and enabling business growth.

Recognizing and honoring notable achievements in the arena of customer care excellence, the 10th Middle East Government and City Customer Care Excellence Awards ceremony, conducted by the Middle East Excellence Awards Institute, would also be held in conjunction with this Conference.