Reiterating the previous success, the 15th GCC Smart Government and City Customer Care Excellence Conference was conducted on February 03, 2016, at the Dusit Thani Hotel Dubai, UAE, with a much encouraging participation from both governmental and private institutions.  This annual Conference is one of the most sought after platforms where global and regional leaders, decision makers, senior executives and strategists effectively engage in sharing and discussing the latest strategies for customer care excellence, the ways to improve business performance, management of customer relations and best practices in the area of customer service and economic development.

The Conference began with Mr. Ali Al Kamali, the Managing Director of Datamatix and Chairman, Organizing Committee, speaking on the Conference objectives and vision, which was followed by the presentation by Dr. Usman Zafar, CEO DUC Consulting International and Board Advisor cloudBuy UK and imex Systems Canada, on competitiveness in customer care excellence and quality management, transforming the government and business services to smart services, 2020 smart government customer services strategies, customer care excellence framework for smart city and smart government, and  global customer care excellence.

One of the strategic highlights of the Event was the highly inspiring talk by H.E. Dr. Ahmad Bin Hezeem, BSA Ahmad Bin Hezeem and  Associates LLP. The much acclaimed and awaited government corporate communication and media strategic planning software GOVMEDIAsoft, was also introduced at the Event by Mr. Ali Al Kamali.

Dr. Ahmad Tahlak, President and Chairman, LEVENBERT, UAE, spoke on the Customer Care Employees’ Empowerment and Engagement, and Mr. Hussein Wehbe, the General Manager for the UAE at Aramex, spoke on the best practices followed by Aramex pertaining to customer services and on the different factors that contributed to their success in the region. The Conference sessions came to an end with a highly insightful presentation on the key aspects of the customer services segment of the Dubai Multi Commodities Centre (DMCC) by Mr. Stephen Kishore, Customer Excellence Director, DMCC.

The Conference has proved beyond doubt that it is still continuing to strategically contribute towards  improving institutional performance, by reinforcing the application of the latest customer service excellence initiatives and strengthening the mechanisms for continuous development in knowledge management and institutional innovation systems, in the background of modernized techniques employed to enable businesses to achieve sustainable competitive standards in the global economy, especially  in an era of Smart Government and Smart Cities.